Brand Identity + Web Design

A Smash Hit Brand Experience

Jazzdaq
“Working with Huck Finch is not like working with an agency or a studio, it is like working with your co-founders. You're not just a project or a client. Your goals are their goals. Your mission is their mission. They will open up their Rolodex (is that still a thing?) to you, they will help remove barriers, and they will help you dream up out of the box solutions.”
Ryan McGreal-Miller
Ryan McGreal-Miller
Founder

Problem Solved

Using the fantasy sports model, Jazzdaq gamifies the music experience by rewarding its users for sharing hidden gem music and supporting musicians who may have otherwise remained unknown. Like the hidden gem musicians it looks to bring to center stage, Jazzdaq needed a brand that created a lasting impression where Adam Levine would push a button and spin his chair around.

Thinkin' of a Master Plan

The most important thing to Jazzdaq was insuring the app isn’t just seen as a way to bet and make money. While it’s a part of their unique value proposition, it was critically important that Jazzdaq is seen as having a higher purpose - to put the power of music back in the hands (and ears) of musicians and music lovers.

To do this, we built Jazzdaq’s brand identity around their purpose and created a website that captures the same exciting brand experience of using the Jazzdaq app.

A?Logo Just Like Heaven

The most important thing to Jazzdaq was insuring the app isn’t just seen as a way to bet and make money. While it’s a part of their unique value proposition, it was critically important that Jazzdaq is seen as having a higher purpose - to put the power of music back in the hands (and ears) of musicians and music lovers.

To do this, we built Jazzdaq’s brand identity around their purpose and created a website that captures the same exciting brand experience of using the Jazzdaq app.

The logomark we designed for Jazzdaq - the interlocking music note - is representative of the music industry and recognizable enough to stand on its own without the name Jazzdaq next to it, making the logomark ideal for an app.The interlocking quarter notes are also symbolic in that 4 quarters make up a whole note, and, in many ways, Jazzdaq’s purpose is to make the music industry whole by connecting musicians, fans, and music producers through a single app.

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Hey Good Lookin'

In developing Jazzdaq’s brand identity, we distilled its brand attributes - ?Upbeat, Front Man, Reverb - into a brand system that reflects Jazzdaq’s appreciation for the history of music while simultaneously creating excitement for the future of music.

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Website for Sore Eyes

While others in the market focused on competitiveness, the website we created for Jazzdaq balances communicating the value of using the app with the ultimate goal of supporting musicians and their talent. This is done through cheeky copywriting as well as interactive elements that create a truly unique web experience.

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